Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Software Development Company – Offshoring

Software Development Company builds Software. What exactly is Software? In a layman’s language I would say that software is a collection of computer programs and information seized in the memory of a computer for various functions. It performs various fruitful jobs for the users, which edge with hardware to offer the necessary services for application software, which in time coordinates and controls. Software once been loaded in the computers memory executes the application. The process involves three stages wherein the instructions are passed through application Software, through system Software, to the hardware, which eventually receives instruction.

Technically, one would say that Software as a Service is an application model where a software vendor works on developing a software application and hosts and operates the application for use by its users over the Internet/desktop. In a Software development company the focus is on Custom Software, which is developed for a specific organization and targeted to several business, entities, companies or organizations. The second kind of software will be off the shelf Software that is already produced or designed and are more readily available and cost effective.

Software development process has been observed that large numbers of projects now a day are not meeting the expectations in terms of functionality, cost, Deadlines and effective project management which hampers the overall growth of the Software Development Company.
There are lot of Software Development Companies that follow different models for the development of the Software, most commonly used would be Process Model which includes Waterfall Process, iterative process and Formal Methods.

IT Department and Software Development Company across the globe are considering outsourcing in a big way. Considering deeply the cost factor and the availability of highly qualified developers. The major factors that are kept in mind while outsourcing any project is “Track record” of the company and “Knowledge of the Industry Vertical”. The main reason to choose a company with these two important factors is firstly, the company that says that it caters to all verticals in software development may not specialize in any area and which may take lot of time and effort for that company to fulfill the needs of the project. This may adversely affect the deadline and the cost of the project. Secondly, the track record that can only be studied by the previous project company has taken up and by taking all possible references. At the same time it will be important to take into account the quality certification and quality of developers in the company. It is always advised to visit the premises and consider all options before outsourcing a project.

It will be surprising that sometimes no physical contracts or no disclosure agreements are signed between companies while outsourcing the Software project to offshore Software Development Company. The contracts or agreements signed usually are via email and the whole project is taken up on simple mutual trust between two companies. When a project is planned to be outsourced the deliverable should be clearly defined while maintaining the confidentiality rights on both ends as the entire project information is let out to a third person and can be critical for the business. Also the vendor under any circumstances should not directly interact with the employee of the Software Development Company. And of course not to forget the foremost reason the cost, it is often seen that the reason for outsourcing the project often becomes the most common reason for arguments between a supplier and vendor and is applicable in all industries in the world. Thus, a clear mention of the total project pricing and milestones at which the charges will be paid should be included as an important point within the contract.

The success of Offshore Outsourcing rests on the word “customer satisfaction”. Offshore Software Outsourcing is much about building relationships based on trust, and mutual respect. Software Development Company, should provide reliable, quality, and value added services to clients that take care of the definite business needs of the customer. A highly dedicated team for a project proves to be a beneficial point for the success of any outsourced project. Any team should have a Project manager, which fills the gap between the client and the developer. There should be proper goals defined for the team and client should be updated every week of the development made. And in case if there are any issues developers can be kept well informed in time.

Thus, the concentration should be on selecting the right partner for Software Development while evaluating all aspects. Selecting the right partner is often defined as a difficult choice to be made as Software Development Company, which leads to several consequences at a later stage, makes sometimes-false promises. It is suggested to review the resources (Infrastructure, personnel, track record etc.) of the business partner well before committing anything in “Offshore Outsourcing”.

Would Our Web Designer Sell Us A Junk Design?

Junk just gathers dust
Web designers are in the business of selling web designs. That is the first principle of business for a web design firm, as it is for many other types of businesses. There is nothing new here except that the whole purpose of a web site is to create business for the owner, and a site just gathering dust does not do that.

No one says that a web design needs to create direct sales for any business but it must connect with the business owner’s market and engage that market. If the site doesn’t connect with the market it is just junk collecting dust. It may be a beautiful piece of work but it’s still collecting dust.

Part of this problem is our responsibility as small business owners. We didn’t go to a web designer and say, “I need a web site designed for my web market.”

Instead, most small business owners say, “I need a web site designed for my business.”

Our market doesn’t care about us
The difference is about the focus our words create and the intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with something we are thrilled with even though our market is not impressed and doesn’t care.

What our market cares about is their problem, not the looks of our web site. They are not going to share our web site with others because it looks cool, but they will share when our business web site helps them and educates them about our industry and how to make the best choice for their needs.

Are we being educated on our marketing options?
The chances are that our web designer doesn’t really want to go there. Instead they jump right in to giving us a good look at their portfolio and suggesting how they could customize and come up with something totally original for us.

And our fault is that we go for this – not knowing any better.

But it’s not really our fault. We go to experts to get the best information and all too often we are talking to a professional that has a conflict of interest. This is where the web designer is advising us about the very product they sell. We may never get clear information about what all our choices are.

For instance:
If the conversations never touches on the low cost, or no cost, of “Pull Marketing” then we are not getting all of the available choices.

If the conversations never come around to discussing the differences between a demographic market and a virtual market then we are not seeing our real needs.

If the conversations never get around to discussing how to define a marketing profile for our web market (not just guessing about our virtual market) then we are not getting to use the best of what a web site can offer our business.

And there are more if’s that the web design industry does not talk about. Web designers don’t talk about our market other than to ask us to describe them. It is so much easier for them to design something for us. So most small business owners end up with a beautiful site that is headed for the scrap pile from day one.

To design for our web market a design firm would need to know how to discover things about our virtual market that even we don’t know. They would need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we have in common with our market. But web designers, trendy or not, don’t give us any of this.

The solution is in market segmentation
This is just another term for psycho-graphics. Segmentation divides a whole geographical or national market into 7 segments where each has a psychological profile that describes the segments shopping habits, values, likes & dislikes as well as general beliefs. These are better tools to work with on the web.

Reverse engineer
We could also stand back from our own business and ask that business a few questions to discover things about the market it serves.

  • Doesn’t our business provide solutions for a market?
  • Doesn’t our experience include the pain and distress our market feels?
  • Can we name our market’s biggest problem?

Once we have put words to the solutions we provide and for who we provide them for then we are well on our way toward knowing who our web site should be designed for.

We do not have to accept trendy web designs that have no appeal to our market. These just sit and gather dust. We want a site that engages our market and this means engaging our market.

Read that last line again. It’s like saying, “If nothing changes… then nothing changes.”

If our web site doesn’t engage our market it’s just junk

No matter how beautiful and pleasing it is to our eyes.

And it is our job to make sure that our web designer is going to think about our market and what would be best for our market but we shouldn’t really expect this to happen. The reason for this is that there is no one that knows more about our business than we do, but we need to stop listening to the professionals who are only thinking about us.

A professional web designer may not deserve all the blame for junk web site, except that they are the self proclaimed experts and they expect that we will listen to them. Therefore, the first rule of hiring a web professional is to not let them design our web site.

There is, of course, a great deal more to learn about our virtual market and how they think, what their shopping habits are, what their values are and what they believe in. There isn’t room in one article to cover the web as a virtual marketplace or market segmentation to develop a market’s profile. You will find this information in other articles.

Go for a Good Software Development Company – Get WordPress Web Development

In order for any business to reach its true potential, increasing web presence is very important. Blogging is the best social media tool for this purpose because there is endless potential of communicating with prospective clients. In addition, blogs allow the customer to respond and get involved in your business. Blogs can help you reach out to countless people from all over the world. With the comment feature on your blog, your customers are able to learn about your business, share reviews, interact with each other and be able to ask questions. Also, blogs are very helpful in bringing more traffic to your site.

Search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centered on the precise focus of your site you will surely get brownie points and will get more traffic. Blogging can improve your search engine ranking and allows you to add content quickly and easily to your web site.

Why WordPress (WP)?

WordPress has excellent search engine optimization tactics automatically built into its platform. It creates search engine-friendly URLs and headlines, and allows you to easily manipulate image tags and descriptions, and provides great content organization so your site can be indexed quickly and efficiently.

With WordPress, you can change the look and feel of your site whenever you want. There are thousands of themes that you can choose from, not to mention a host of plug-ins that can perform specific tasks as per your requirements. Two important features of WordPress are categories and pinging. Categories help improve site/blog structure and help search engines crawl and index better.

WordPress helps you promote your articles by pinging all RSS and blog directories that helps in getting instant traffic. RSS feeds are easily created even for categories. If people like your blogs they can subscribe to your RSS feeds.

WordPress Web Development Services

Any efficient provider of software development services, changes with the new development of technologies and is equipped with the most modern skills to offer the latest solutions to clients. In the WordPress platform, it is important to have acquired the most up-to-date technical expertise. WordPress is in actuality an improvised version of the previous b2/cafe log platform. But, this has had a lot of improvisations like designer templates, personified categorization, and addition of themes, convenient link placing, easy to use widgets and very adaptable plug- ins. Other main features of WordPress include Pingback, usage of tags and Trackback.

Software development services involve knowledge on all of the above to offer you an excellent solution.

Highly skilled and experienced software development teams have experience in every aspect of WP, including:
• Theme Creation, Installation and Customization
• Plug-in Installation and Customization
• Widgets Installation and Customization
• CSS, PHP Code Editing
• WordPress SEO and Social Media Optimization Features
• Layout / Design Optimization
• Content Creation / Optimization
• and much more!

Thus, if you want to enjoy the benefits of blogging and give your business a boost, WordPress Web Development provided by a software development company is the best tool for you. If you have no Website yet and are thinking of launching your first, a WordPress Web Development Services Team can make it happen at a fraction of the cost to hire a full-time Programmer! If you already have a WP website but need some advice to make it look better and/or rank higher, excellent WordPress Consultants are here for you.

There Are Simple Tips in Finding a Right Mobile Application Development Company

However, a device is nothing without an app and that is why these applications play a vital role in promoting the products or services of a company. These days, the companies are increasing in understanding the advantages of having a development company for their clients. Thus, these apps are created by mobile application development companies which will provide value to the customers.

However, if you want to gain the benefits of mobile applications, you need to choose an appropriate company that will recognize your requirements and develop standard applications for you. There are several companies which provide these apps development services with a number of options but you need to choose a right mobile application development company as per your needs. The below are the some of the essential tips that will assist you to select an appropriate company.

1. Check past projects of the company: You must look at their works which have brought huge profits and downloaded by number of users. The main purpose of the apps is to get huge profits and so it is important for you to select a right mobile application development company as per your needs.

2. Select Certified Companies: While searching for the company, you must choose certified companies which have got authorized certification for the application development. Hence, they can ensure you reliability and trustworthiness of their apps.

3. Check for company reputation and prices: You must check company reputation and client’s testimonials about the company. You should also check with the existing clients and online reviews. It is appropriate to compare the prices with other companies which provide the same services as per your requirements. Through this, you are able to find out the best company within your budget.

4. Experience and creativity: It is always better to select an experienced company in developing apps for mobile. Because, they will have skilled developers and there will be few chances of errors in the process. They will adapt new trends of developments for applications according to the current market.

5. Search for cross platform Mobile Application Development Company: The developers must be able to create cross platform applications. Through this, cross platform, these apps can be made accessible on more than one type of operating system with a variety of mobile devices. You must make sure that the company should be able to build a truly cross platform mobile application.

6. Good communication: Communication is an important element for building an effective working relationship between service provider and a client. In order to create quality the apps, there should be sharing of thoughts, ideas and opinions. Hence, make sure that the developers should maintain appropriate communication with the clients and has a good relationship with them in the process of mobile app development.

Hence, to find a right mobile application development company, implement the above tips for the best results. Surely, you can expect a great work from it, if you opt for a right one but it depends on your research and finding the reasons to hire a company. You also need to compare the prices with others which are providing the same works as per your requirements. Hence, you must think wisely before selecting it for your effective business.