Choosing a Web Designer

Many small business owners struggle with deciding on how to make the right choice for designing their website. They search the web for help with their website and find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be professional web designers. However, one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite. They discovered how fun it could be to make web pages so they started telling their friends that they could “design” web pages.

The “pros” of using an amateur is that they are very cheap. The “cons” are too numerous to mention, but I’ll point out a few. They have no training; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is often defined by simply being paid. People think that if you are paid for something, then you are professional. Maybe that’s true in the Olympics, but for the business services world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish from the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design company. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their one specialty and often you will have to find others to fill roles. In addition, freelancers are not always cheap although many of them are aspiring to create their own company; some are highly sought after and charge $100 per hour or more for their work. My advice here is, if you have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the “whole show”. They provide real project management and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and more.

Such a company is usually very small, yet large enough to handle larger scale projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for them. The end-result is usually a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However, you get what you pay for rings true. On the other hand, for very large projects or long term development, web design companies may be too small and usually do not have the human recourses to accommodate that $500,000 contract. In the end, for serious business people looking for quality and professionalism and who can’t afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company. They have a staff of office workers, they have owners and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside and outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer teams of very talented professionals who work on your project and get the job done in a timely and extremely efficient manner. Additionally, they usually cover all aspects of website development including marketing and advertising. They may have teams of specialists that they can deploy to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. For smaller budget businesses, a quote from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to get the job done right and done well.

A Software Development Company From The Inside Out

Even though the economy is struggling right now, there are a few jobs and skills that remain valuable in the modern workplace. One of those skills is software development. This is the process by which a software development company or in some cases an individual creates new software programs. The process involves devising the utility and figuring out how to implement the plan for it to work. Software development can even be a program that creates a new version of some existing software. However, this process is usually just part of the larger software development process unless the updates in the newer version are substantially different from the previous version. In order to develop software, the engineer must follow a series of steps. The first step is the most fundamental, and that is to understand what is the intended purpose of the software. Then the engineer develops a plan to create that function, writes the code, and tests the software for bugs before releasing it to others. This process can be the domain of one programmer or it can be the result of collaboration between dozens of software engineers.

Where a Software Development Company Begins

To begin the process of software development, the company will generally start with researching what type of software is likely to be successful in the marketplace. It is possible that the most marketable software is something entirely innovative that meets a need that no other program is currently meeting. Likewise, it is possible that the most marketable software is a program that currently exists but needs to be greatly improved. Once the development phase begins, the team will use the research to lie out the purpose of the software and state very specific goals.

The Members of the Software Development Company

After the company develops the goals, they start to come up with out to implement the software. In other words, they figure out how they are going to meet those goals. All of this work takes place before any code is even created. At this point in the process, there are interface developers, graphic designers, programmers, and producers all working together on a large team. The point of bring all of these people with different expertise together is to brainstorm and try to figure out what the structure of the program should be.

Software Development Company and Writing Code

The next phase that a the company embarks upon when creating new software is the code writing phase. This is the part that we most associate with software making. Usually one or a few computer programmers can handle this job. Once the code is ready, it has to be tested many times before it is easy released to the final stages. Programs with a lot of glitches and bugs are destined for failure because users will grow tired of crashes and limited functionality. Even after the program is deemed ready to go and release to the public, is likely to receive updates and new bugs are detected. User feedback can be very important as perfection is an ongoing process.

Few Aspects of Choosing the Best Software Development Company

Whether it is about any desktop or web-based solution, to get the highest level of performance for any software, we need to choose the best software development company. And we must take care of some decisive factors while choosing a software development company. From the beginning of the search we should be little careful. Here we will also have little touch on the matter on how software companies’ directory can help us in our quest of best software developers or the companies.First we will have a look on what should be the decisive features of a software development company:

  • Find out if a software development company is capable of delivering the solution you are looking for. You should see the kind (desktop or web) of development you are in quest is a part of the package or solution they provide.
  • How experienced are the developers in the company to the specific need you are in. For the lack of experience and expertise software turns into low quality or recur future investment for modifications.
  • Look for the customer base, support and the satisfaction level of any company. You have to have a look at the portfolio and testimonials of the customers to confirm that your chosen company has good will in the market.
  • Be sure that the company you choose to offer your project, guarantee genuine copyright products. You should get a product developed with licensed or authorize technical resources to assure your ownership.
  • Get affordable development. Today competition is high. And there are hundreds of companies available to provide best services. So it is no problem to get software at affordable price.
  • Today outsourcing projects is worth value. So if you decide to outsource your projects, make sure the chosen company has physical and legal existence. Otherwise you fall prey to frauds.

As you can see, the above points are the basic but the primary features of a software development company. Similarly, it is very much important to find out a true company. And to get rid of cheaters, you must search a company through software companies’ directory. We have found that in these types of software companies’ directory, we come across popular companies. These directories help us to search in a refined way. Besides that no popular software companies’ directory enlists fake companies. Any software companies’ directory is a source of thousands of companies at a time but organized in several categories.

So without any delay to get best software for you, first search a software companies’ directory then choose a software development company according to expertise and experience. I am sure that your finding with a software companies’ directory will lead you to software developers that can provide you best matching solution for your need.

Good Web Design – Why There’s So Little

Most small website owners rely almost entirely on themselves or their web developer to create a good website design without them actually knowing what good web design is. Based on my 8 years experience in website design and optimization for visitors and search engines, I can say with a good deal of assurance, many web developers don’t know what good web design is either.

My views are based on the detailed evaluation of hundreds of websites which in many cases look good on the surface to the untrained eye, but when evaluated more closely, are either average to poorly designed websites, bad websites, or just simply suck.

After all, anyone can call themselves a website designer after just creating one website, either their own or for a friend or relative. Most website designers are self-taught and have no qualifications of any kind that relate to the job. I’m not saying there is anything wrong with being self-taught, but a lot depends on where and from whom you learn and what length of apprenticeship you serve in web design.

Bestwebgallery.com a showcase website typical of many showcase sites for good website designs has defined what quality design is to them (according to the statement on their site):

Quality web design = Visual + Technical + Creativity.

The problem with a definition like this is it focuses on the creative and visual aspects of design which is really only of interest to other website designers aspiring to create something that pushes the boundaries even further in the same direction. It also completely ignores whether the website is fit for the purpose for which it should have been designed. Most websites don’t need to be stunningly beautiful to serve a purpose and they don’t need to be “technical” either.

Many web developers think they have to be “creative” and set out to design a website never seen before, or one that behaves in an entirely new and original way. This often leads to an overly graphical and sometimes technically complex website design with an unconventional layout and navigation, that actually creates more problems than it solves.

All these “quality web design” features may impress another designer, but it generally wins no prizes or favours from the public website visitors who generally don’t come to a website to admire the design. Many web developers seem intent on re-inventing the wheel instead of observing the established design conventions that visitors to a website are familiar with. They also seem to have forgotten the basic K.I.S.S. rule of design which is Keep It Simple Stupid.

So, having said quality or good website design is not about Visual, Technical or Creativity just what should it be?

Good Web Design = Satisfying Visitors

There are two distinct groups of visitors to a website that a good website design needs to satisfy and they are people and search engines. Some website designers will argue that designing a website for the search engines is not necessary, or a waste of time. Although I prefer to design websites with search engines in mind, I don’t have a problem if other web designers don’t, providing they have an alternative plan.

If a web designer doesn’t design for the search engines, then they need to have an alternative plan to get traffic to the website and they should explain this plan to the site owner. There is no point in designing the greatest website ever, if there are no means for attracting visitors to the site.

A good web design also needs to satisfy the people who visit the site. If a web designer creates a website that attracts visitors through search engine optimization ( SEO ) or other methods, this will be wasted if the site fails to satisfy enough of those visitors when they arrive.

By satisfying visitors, I mean providing visitors with the information, products or services they came to the website looking for and doing it in way that is satisfying to the visitor. If the website is meant to sell products and/or services the design should also be designed to convert enough visitors into sales or leads to satisfy the site owner.

If it doesn’t do all this then it’s NOT good website design!

When deciding what is, or is not good web design, I use two checklists. One checklist is for evaluating a web page and the other checklist is for evaluating the whole website. The web page evaluation checklist examines over 150 aspects of good page design and the website checklist examines over 120 aspects of good website design.

In an effort to find some good quality website designs in 2011, that meet my standards for good web design, I launched a good web design award with a $500 prize for the winning entry.

Top 10 Tips for Choosing a Web Designer for Your Business Web Site

How to Choose a Web Design Firm

Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

What questions do you ask?

There are several important questions to ask when choosing a web designer for your business web site.

Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over’s, which can be costly and time consuming.

1. What kind of web experience do you have?

For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with “raw” HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?

2. Do you have a portfolio that I can review?

An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you?

3. Do you have any references?

In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?

4. What are your prices?

The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front.

Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like – “Don’t worry, we’ll manage” or “Whatever you are comfortable with”, don’t be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.

5. Do you have experience with search engine optimization?

Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with “clean” code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.

6. Do you have experience with social media marketing?

Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.

7. What is your process for designing or building a web site?

Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they don’t, they’re probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.

8. How long will it take?

Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.

9. What type of support is offered after web site launch?

If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer “post-launch” maintenance for companies that do not have an in-house webmaster.

10. Which web hosting providers do you work with?

If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.

Getting a little recognition on the W3 is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are jagged out on information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ core values has to happen in the blink of an eye. Visitors will never even see the “About Us” page if you don’t create a good impression – in 10 seconds. So, go green! An emblem or banner proclaiming that you employ green hosting makes an immediate statement about your on-line business. It says you care about the environment.

Do your homework when choosing a web design firm.

Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you won’t know about them because they don’t have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.